Volume:5 Issue:5 May ' 2019
||An Economic Analysis of Marketing of Tomato (Lycopersicon esculentum) in Prayagraj District of U.P.
An Economic Analysis of Marketing of Tomato (Lycopersicon esculentum) in Prayagraj District of U.P.
The main aim of this study was to examine the nature and extent of investment involved in marketing of tomato in Soraon block of Prayagraj district, Uttar Pradesh. Three main marketing channels were indentified through which Tomato passes from producer to consumer. The total market cost was higher in channel III (Rs.626.00) compared to channel-I (Rs.145.00) and channel-II (Rs. 305.00). A total marketing margin and price spread of Rs. 990.00 and Rs. 1464.00 was realized in channel II and III respectively, which happens to be higher in channel-III than channel-II because, channel-III there are four intermediates, where as in the channel-I and channel-II there is only one, and two intermediate. The producer share in consumer rupee was also higher in channel-I (85.50%) than channel-II (82.14%) and channel-III (65.68%). Likewise the marketing efficiency it was found to be higher in channel-I (5.90%) than channel-II (3.71%) and channel-III (1.56%). Heavy damages and loss of produce at time of transportation, seasonal glut and lack of technical know-how on processing are consider being the major constraints that hinders and affect tomato marketing; unpredictable market, lack of government support on losses and glut and price instability are more severe in the study area. Regular power supply may be ensured to the cold stores particularly in the summer months. Quality testing laboratory for tomato may be set up at in Prayagraj district. It will help the tomato traders in the export of the produce.